The thesis aims to report mobility solutions for a scenario toward 2050, and a possible evolution of a luxury brand dedicated to this future context. Highways in USA permit to entry in city center thanks to the numerous presence of nodal intersections. These existing infrastructures show the aptitude for future mobility previsions, even more flowing and lacking of obstructions. Taking into consideration future adults, the today’s millennials, it was possible to verify that they will be constantly connected, and they have always more requirements about their travels, to save time and to live it in a different way. Moreover studying the story of Bugatti there are common aspects with the USA such as streamlining as the research of extreme performance.